World, here I come - Our new advertising campaign

International business is the theme of a new advertising campaign of ING Commercial Banking, entitled ‘World, here I come’. In the months ahead, this campaign will reach across a range of media to provide fresh insights and new ways of thinking about opportunities in your international market. It is about creating confidence so that you reach for your goals, however big or small.


As a truly global bank, our aim is to empower you to extend your international reach and achieve your goals. Wherever you are, and wherever you are going, our streamlined network capabilities and integrated way of working help you succeed in the global marketplace.


“Our integrated approach means we look at the isolated pieces and then make up the whole,” says Tibor Bodor, head of Client Coverage Europe, ING. “We apply local knowledge, analytical skills and data to deliver the same superior experience across each of the 40 countries in our network.”


“We pride ourselves in offering a seamless and in-depth experience wherever you do business. World, here I come! is part of that empowerment journey,” says Jeroen Plag, head of Client Coverage Asia, Americas and UK, ING. “We want to inspire you and help you prepare as you work to grow your global franchise and fulfill your ambitions!”